Customers, clients, whatever you want to call them, they are a necessity to any business. Essentially, they are the ones paying the bills and ensuring there is cash flowing in to keep you in business. However, there is much more to the success of a business. What is going on out of sight of your customers is just as important, if not more so, than what they actually see and experience.
But what keeps customers and clients returning to your door? It is the different habitual behaviours, thinking styles and emotional states active in the brain which affect whether they return to your door or not. These differences are the driving force behind what encourages your customers to remain loyal or change their mind and go somewhere else.
Our brain’s limbic system impacts upon how we resist change, what triggers and motivates us, how we prefer to communicate and how we make purchasing decisions. The beliefs within our limbic system have been with us from our earliest years, are difficult to change, and are difficult to manage, especially when under stress.
If you understand the do’s and don’ts of working with your current and potential clients limbic type, how to sell to them and what will motivate them to buy from you, how much more effective would your relationships be with your clients? You can have the most wonderful shop front, great website, and spectacular product, yet if you are not creating effective customer relationships delivering excellent customer service, it is all for nothing. Your clients want the customer service experience unique to them.
Are you meeting your clients’ needs? Let’s find out.