The Acquisition

The acquisition of Twitter by Elon Musk is proving interesting.  It took quite some time to happen, being reported for months before it actually occurred.

Musk is moving quickly on the changes he wants.  Many people have been removed from the business.  You may have seen the images of Employees leaving the offices of Twitter with their belongings in boxes.

Maybe Musk had some understanding of the inner workings of Twitter but obviously not enough.  It was reported early this week that some people who had been removed from their positions were now being reinstated due to them being integral to completing specific projects.  One has to wonder whether they will be retained after those projects are finished and it also remains to be seen how many will leave of their own accord over time due to the new way of operating.

Last year I wrote about the subject of acquisitions after speaking with a number of people who had been the casualties of takeovers.  In most cases, these acquisitions had not been done very well.

Generally, a company will acquire a business because it is performing well and they see further opportunities.  Or it may be a business which needs to be turned around and the company is up for the challenge.  In the case of Twitter, it would appear Musk is seeing it as his own platform to spruik his ideas.  Free speech is important and everyone’s right.  But what about when it is used to spread division?

It’s the old saying, ‘if it ain’t broke, don’t fix it’.  Sometimes us humans seem to like to change things for the sake of it.  If there are things that aren’t working, they must be addressed.  Engaging the Employees in the process is always helpful.  Those who see it isn’t for them will leave.  That is always a more positive outcome for all involved.

When a business culls and cuts with no clear reason, generally because it hasn’t been communicated well if at all, the consequences can be long lasting.  It will take a lot of work and time to turn around the impact, if ever.  And that costs.

The implications of those consequences easily spread to customers and clients too.  Although lack of sales and inadequate customer service are viewed as reasons for businesses failing, the reality is the real reasons aren’t in full view.  Leadership and Team Performance.

Musk has got plenty of money apparently.  If he fails with Twitter maybe it won’t impact him in a major way.  For others, that may not be the case.  When acquiring a business and wanting to make changes, ensure you involve those who are affected and understand the business and ask, ‘is this the right thing for the business going forward?’

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