Late last year, I was following a documentary called, ‘The Vietnam War’. It looked at the war from the perspective of Americans, South Vietnamese and North Vietnamese who fought in the war as well as the usual historians etc who have studied the war and its aftermath.
One of the most telling comments was made by a man who was a war advisor during the Vietnam War. He said, ‘We fought the Vietnam War like we fought World War II’. Basically, the same strategy used for a different combatant in a different landscape with different firepower was employed. At this point in time, it is difficult to understand the thinking behind the decision to do that.
However, it is something we as humans often do. We do the same things over and over again. Sometimes we get a good outcome. Sometimes we don’t. Yet we will still persist with the same way of doing things that we have always done. It’s quite a concept to think we will get a different outcome doing something the same way.
In business, we may employ the same strategy hoping to achieve a new result even when the results may be showing us it hasn’t improved anything for us. We haven’t achieved those goals we set. And heaven forbid, things have actually gotten worse.
If you haven’t already done so, maybe it is time to look at your business from a different perspective. What is working for you? How can you do more of that to bring even more success? What is working against you? What needs to happen with those things that work against you? Can they be remodelled or do they need to be removed all together from your strategy? What needs to change to achieve your goals?
What will be different for you and your business in 2020?